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Direct Marketing is the practice of delivering promotional messages directly to potential customers on an individual basis as opposed to through a mass medium while mass marketing is a simultaneous standardized marketing to a very large target market through mass media. Mass marketing and direct marketing have been operating in the wave of consumer market that is promising to make some transformation while the two waves till precedes it as from world war two to date.It was in the 1970s and 1980s that the consumer marketing power shifted to mass retailing because of large deployment of the Universal Product Code (UPC) and the so-called electronic scanner technologies, which put the consumer marketing in the hands of the retail trade. Here is where the importance of using both direct and mass marketing strategies starts. The ability of mass marketing is to get the message to all people through advertising; this has remained and as well remains to be a very useful and cost effective marketing strategy.

In the world that we live in today, education plays an enormous role in cultivating societies and granting younger generations the tools and mindset required to increase their standards of living and contribute to the greater good. However, the term “educated” is a rather loose concept which differs from culture to culture. Having grown up in Western society following an international upbringing, I am naturally biased to attribute certain qualities to an “educated” person that another person from a different culture might not recognize.These various attributes affect the direct but also the suggested responsibilities that an educated person might hold, the latter being implied and not related to any concrete school of thought (utilitarianism for example. ) That being said, the main responsibilities of an educated person are: to contribute to the development of the global society, impart their knowledge on to the next generation, and to achieve personal success in whatever way suits their own personal desire.

Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and retain existing customer. This communication is not restricted just to customer but also stakeholders in the value network. Communication is achieved through advertisement, sales promotion, public relation exercise, direct marketing and interactive marketing. Elements of Communication Process Communication process should not be one way traffic.Companies should look forward to developing communication network in which companies can reach customer but customer also can effectively communicate with companies. Technology has opened up many avenues to carry out effective communication. Companies have traditional tools like newspaper, television, radio, telephone, billboards and modern tools like the internet, emails and wireless devices.